b'INDUSTRY NEWS BUSINESS NEWS It\'ll consist of two rounds of grantsINDUSTRY NEWSMcCain, McDonald\'s Partner onfor growers to implement establishedPeak of the Market Gives Funds for U Regen Ag Funding for Growers regulatory practices to build soil healthof M Potato Sustainability ChairMcDonalds Canada and McCain Foodsand resilience which started in August, thePeak of the Market Ltd. is giving $100,000 Limited are partnering on the Futurerelease said. Growers will be able to applytowards creating a Research Chair in of Potato Farming Fund which willfor cost-sharing from a list of priorityPotato Sustainability at the University of see $1 million invested in education,regenerative practices and technologies,Manitoba, a news release said.demonstration, and cost-sharing grants tosuch as cover crop seed, flower stripWith the help of industry leaders, support potato growers in their adoptionseed, lower intensity tillage equipment,like Peak of the Market Ltd., the potato of regenerative practices and technology,decision support systems, organic soilindustry is poised to be the biggest and a news release said. amendments, and more. most innovative in the country, Nazim "McDonalds world-famous fries comeFunding decisions will be madeCicek, associate dean (research) in the from 100 per cent Canadian potatoes,jointly by an expert selection committeeFaculty of Agricultural and Food Sciences and each one starts with healthy soilcomprised of representatives fromat the U of M, said in the release. The and Canada\'s dedicated potato growers,"McDonald\'s Canada, McCain Foods, theinitial support shown by industry partners Gemma Pryor, senior director of theSoil Health Institute, and a representativeis a testament to the fact that there is huge Canada Impact Team at McDonald\'sfrom a national potato farmingpotential to realize both academic and Canada, said in the release. association. The release noted McDonald\'sindustry outcomes that rival any in the The fund will be open to more than 130Canada and McCain Foods will workworld.Canadian growers, who represent morewith the Soil Health Institute to measureThe release noted by working together, than 76,000 acres of potato farmland.progress throughout the program. industry and the university, will work to DID you know that SODIUM will COMPETE with POTASSIUM for plant UPTAKE? 56 SPUDSMAR Fall 202256SPUD SMARTTCCOMOM Summer 2021 WWW.UAP.CA'